Collagen supplements have quickly become one of the most sought-after products in the health and wellness space. Once primarily used in beauty products, collagen has expanded its reach into the worlds of fitness, joint health, and even gut health. For brands and business owners looking to enter or grow within the supplement industry, collagen represents a highly profitable — and still expanding — opportunity.

At NutriSport Pharmacal, a trusted private vitamin line manufacturer, we work with brands to develop high-quality, market-ready collagen supplements. In this article, we’ll explore the key manufacturing trends, ingredient innovations, and market drivers shaping the collagen category in 2025 and beyond.

The Growing Demand for Collagen Supplements

Collagen is the most abundant protein in the human body, supporting the structure of skin, joints, bones, and connective tissues. As people age, natural collagen production declines, prompting many to turn to supplements for support with:

• Skin elasticity and hydration
• Joint comfort and mobility
• Hair and nail strength
• Muscle recovery
• Gut and digestive health

The global collagen supplement market is expected to surpass $12 billion by 2030, with strong growth in beauty, sports nutrition, and healthy aging categories. This makes collagen an attractive investment for brands looking to add a profitable SKU to their vitamin line.

Trend #1: Multi-Source and Targeted Collagen Blends

One of the most notable trends in the collagen space is the development of multi-type collagen blends that combine different sources to deliver broader benefits. There are five main types of collagen, but types I, II, and III are most commonly used in supplements.

• Type I and III – Support skin, hair, nails, and bones
• Type II – Supports joint and cartilage health

Blends that include bovine (cow), marine (fish), and chicken-sourced collagen allow brands to offer products that appeal to multiple health concerns. Some manufacturers are also adding complementary ingredients like hyaluronic acid, vitamin C, and biotin for added efficacy.

At NutriSport Pharmacal, we help brands create custom collagen formulations that align with their target audience and positioning — whether it’s beauty, sports, or healthy aging.

Trend #2: Plant-Based Collagen Boosters

Traditional collagen is animal-derived, but the rise of plant-based and vegan lifestyles has fueled demand for alternatives. While true vegan collagen doesn’t yet exist at scale, many brands are developing collagen-boosting formulas made with ingredients that support the body’s natural collagen production.

These often include:

• Amino acids like glycine, proline, and lysine
• Vitamin C – crucial for collagen synthesis
• Silica and zinc – to support skin and connective tissue
• Botanical extracts such as bamboo or horsetail

These “vegan collagen” products offer a plant-powered solution that appeals to ethically driven or allergen-sensitive consumers — a rapidly growing segment in the supplement market.

Trend #3: Clean Label and Transparent Sourcing

As with other supplement categories, clean label and transparency are top priorities in collagen manufacturing. Consumers want to know where their ingredients are coming from and how they’re processed.

Key consumer expectations include:

• Grass-fed, pasture-raised bovine collagen
• Wild-caught marine collagen
• Non-GMO and hormone-free sourcing
• No artificial additives, colors, or sweeteners

At NutriSport Pharmacal, we prioritize clean ingredient sourcing and offer full transparency and third-party testing for every batch. This helps brands build trust and meet growing regulatory and consumer standards.

Trend #4: Innovative Delivery Formats

While powders remain the most popular collagen supplement format, today’s consumers are increasingly interested in convenient and enjoyable delivery systems.

Some of the fastest-growing formats include:

• Ready-to-mix powders – great for smoothies and drinks
• Collagen gummies – appealing to beauty and wellness consumers
• Liquid collagen shots – for rapid absorption and convenience
• Capsules and tablets – for portability and ease of use
• Stick packs and single-serve sachets – ideal for travel and on-the-go lifestyles

Choosing the right format for your brand depends on your audience and price point. A private vitamin line manufacturer like NutriSport Pharmacal can help you identify the best delivery method and manage flavor, texture, and stability during formulation.

Trend #5: Functional Collagen Blends

Collagen is increasingly being paired with functional ingredients to offer multi-benefit products. This trend allows brands to stand out by targeting specific health goals while improving the supplement’s perceived value.

Popular combinations include:

• Collagen + hyaluronic acid + vitamin C – for beauty and skin hydration
• Collagen + turmeric + MSM – for joint and inflammation support
• Collagen + probiotics – for gut health
• Collagen + adaptogens – for stress and aging

Combining collagen with complementary nutrients also allows for better storytelling, enhanced marketing potential, and stronger customer loyalty.

Quality and Compliance in Collagen Manufacturing

Because collagen is a protein, its efficacy and digestibility depend heavily on quality manufacturing processes. The most bioavailable form is hydrolyzed collagen peptides, which are easier for the body to absorb.

When choosing a manufacturer for your collagen product, it’s important to consider:

• Source quality and traceability
• Molecular weight of peptides (for absorption)
• Heat and processing methods
• Testing for heavy metals and contaminants
• Third-party certification and GMP compliance

At NutriSport Pharmacal, we ensure every collagen product meets FDA guidelines, includes full Certificates of Analysis (COAs), and undergoes rigorous third-party testing to ensure purity and potency.

Building a Successful Collagen Supplement Brand

If you’re considering adding collagen to your product lineup, here are a few strategies to succeed:

1. Define Your Niche

Beauty, sports recovery, and anti-aging are popular collagen niches. Tailor your branding, formulation, and delivery format to resonate with your target audience.

2. Formulate with Purpose

Don’t just include collagen — create a functional formula with synergistic ingredients like antioxidants, vitamins, or botanicals to support a specific health goal.

3. Choose the Right Format

Offer a format that fits your customer’s lifestyle. Powders and capsules work well for general wellness, while gummies and shots are ideal for beauty and convenience-focused users.

4. Focus on Quality and Transparency

Work with a reputable vitamin manufacturer like NutriSport Pharmacal to ensure your product is safe, effective, and market-ready. Use clean ingredients and communicate your sourcing story clearly.

5. Plan for Scalability

Start with a hero product, then expand with complementary SKUs like vegan collagen boosters, flavored powders, or bundled wellness kits.

Why NutriSport Pharmacal?

As a trusted private vitamin line manufacturer, NutriSport Pharmacal helps brands create high-quality collagen supplements — from concept to distribution. Whether you need a custom blend, clean label compliance, or expert guidance on delivery formats, our team is here to support your success.

We offer:

• Custom formulation services
• Sourcing of premium collagen (bovine, marine, chicken, or plant-based boosters)
• Multiple delivery format options
• Regulatory and labeling support
• Scalable production capacity for growing brands

Final Thoughts

Collagen is more than just a beauty ingredient — it’s a versatile, in-demand supplement with applications across many health categories. For brands and business owners, it offers an ideal opportunity to create profitable, differentiated products that meet real consumer needs.

By staying current on manufacturing trends and working with a trusted partner like NutriSport Pharmacal, you can confidently bring your collagen product to life and grow a successful vitamin line in today’s competitive supplement space.

Interested in launching your collagen supplement?
Let’s build it — clean, powerful, and ready to lead the market.